Cookie Policy
Last updated:
1. What are cookies?
Cookies are small text files stored on your device by your web browser when you visit a website. They allow the website to remember your actions and preferences over time. Cookies cannot run programmes or deliver viruses to your device.
2. How we use cookies
We use cookies to keep our website functioning correctly, to understand how visitors use the site (with your consent), and to show relevant advertisements on other websites (with your consent). No non-essential cookies are set until you have given your consent via the cookie banner.
3. Categories of cookies we use
Strictly necessary
These cookies are essential for the website to operate and cannot be disabled. They do not store any personally identifiable information and do not require consent under PECR.
Analytics cookies
With your consent, we use Google Analytics to understand how visitors interact with our website. Analytics cookies are only activated after you click "Accept All" or enable analytics in Cookie Settings.
Marketing cookies
With your consent, we use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising. These cookies are only activated after you provide consent.
4. Consent Mode v2
We implement Google Consent Mode v2. Before consent is given, all ad storage, ad user data, ad personalisation and analytics storage signals are set to "denied". Only functionality and security storage are "granted" by default. When you accept cookies, the relevant signals are updated accordingly using gtag('consent', 'update',...).
5. Third-party cookies
The following third-party cookies may be set with your consent:
- _ga, _gid, _gat - Google Analytics. Track page views and sessions. Expiry: up to 2 years.
- _gcl_au - Google Ads conversion linker. Tracks ad conversions. Expiry: 90 days.
- _gcl_aw - Google Ads click ID. Links clicks to conversions. Expiry: 90 days.
6. Cookie table
| Cookie name | Provider | Purpose | Expiry | Category |
|---|---|---|---|---|
| cookieConsent | Vitnnplanet | Stores your cookie preferences (localStorage) | Persistent | Strictly necessary |
| _ga | Google Analytics | Distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics | Distinguishes users within a session | 24 hours | Analytics |
| _gat | Google Analytics | Throttles request rate | 1 minute | Analytics |
| _gcl_au | Google Ads | Conversion measurement | 90 days | Marketing |
| _gcl_aw | Google Ads | Click-to-conversion tracking | 90 days | Marketing |
7. Managing your preferences
You can change your cookie preferences at any time by clicking "Cookie Settings" in the footer or via the banner that appears on your first visit. You can also disable cookies through your browser settings, though this may affect website functionality. For more information on managing cookies, visit allaboutcookies.org.
8. Changes to this policy
We may update this Cookie Policy from time to time. The date at the top of the page indicates when it was last revised.
9. Contact
Questions about cookies? Email us: info@vitnnplanet.world.